30k!!!

April 3, 2008

Really frustrated trying to interpret people’s ‘impossible’ banner ideas into 30k!!!
Heeeeeeelp!!!!!!!!!!

Ok, I’ve finally given up! I’m not ordering any more coffee from my local Starbucks around the corner.  I think I’m lucky if one in twenty coffee’s that I order are actually good!!

I don’t know why because all the other ones I frequent are pretty good and I usually always look forward to my first latte of the day before work (Which I now purchase at Starbucks near my work instead of the one near home).

I think it’s time to move…

:P

March 23, 2008

I’m getting sick of the cold weather – bring on summer!!! It almost snowed yesterday.  A few snowflakes here and there which was pretty exciting – but not enough to actually settle and not melt away.

What can I say…

March 23, 2008

I’m impatient beyond belief sometimes. I need to learn to not be in such a rush with trying to get all the info into my head as I think I tend to irritate a few people haha.

Ok, I survived monday so I’m pretty impressed with myself.  Today went as per usual and funny enough I’m just not quite in the mood to head off home yet.  Perhaps it’s because I’ve got some extra work to do when I get there.  Oh well.

Another day in paradise – I shouldn’t complain as there are people in the world waaay worse off than me.  So I’ll be focusing on appreciate what I have :)

‘Awaiting feedback’

March 12, 2008

Yup, ‘awaiting feedback’ once again. Not from the client mind you – but from about 4 people within the company!! It’s a painful process haha. Everyone wants to get involved and you’ve got one poor shmuck who has to do all their ‘changes’ – me!!

Wish me luck – it might take a while for them to make up their minds. Aaaaah the joys.

BIG vs small

March 12, 2008

Traditional advertising in a non-traditional digital world.

Should ‘offline creatives’ who have no digital knowledge be allowed to concept for the online media market?

In my opinion a great idea is a great idea, but you still need to know the digital implementation limitations.  A lot of unnecessary pain is due to offline ‘creatives’ having no idea of how the internet and certain mediums work.

Someone actually told me the other day that they felt that the offline art directors and copywriters didn’t have to have any technical ‘understanding’ to be able to concept for the online  market!!!! I was shocked!! Although….it now makes sense why almost every project is a nightmare!.

Oh well, I’m just going to stick to design for now.  I used to get really frustrated with the whole lot but I think it’s just the advertising industry trying to ‘hang on’ to what they had.

Back in the day when television entered the market though – advertising agencies hired young bright minded people who had grow up being influenced by the new medium.  Why they don’t do it now I don’t understand.  Especially since the ‘internet’ is obviously a new medium to them.

Us ‘young people’ are hired obviously but power remains with the wrong people within these huge advertising agencies.  Smaller agencies are much better equipped to handle today’s market I feel.

We used to (back in the day the internet was a ‘new’ thing) work in teams of no more than seven people – this included Account Handlers, AE’s, Designers, programmers etc….and copywriters were brought in where and when required.  It made more sense and it worked great!!! Aaaah, the good old days ;)

Most ‘big’ advertising agencies then had no respect for online design back then – but they’ve woken up – now that online advertising is about to take over print advertising.  ;)

I still have the utmost respect for those small digital agencies out there – keep on doing what u do!!! (since most of the ‘big guys’ have no clue!!!)

Hello world!

March 12, 2008

Hello, well I’ve finally managed to find the time to start my own ‘creative thoughts’ outlet blog….in other-words.  Time to write utter nonsense haha.

Today has started as every other day.  Double Tall, extra hot latte!!!